Neonode > Newsroom > Neonode demonstrates leading position in automotive interaction and innovation at IAA 2015

Neonode demonstrates leading position in automotive interaction and innovation at IAA 2015

Published September 24, 2015 in Press release

Stockholm, Sweden – September 24, 2015 Neonode Inc. (NASDAQ: NEON), the leading optical touch and proximity technology company for automotive Human Machine Interface (HMI) systems, has wrapped a very successful Frankfurt Motor Show.

Neonode’s technology has already been adopted by 10 car OEMs and installed in 19 different cars that has been launched so far. We believe these numbers will grow as we expand to other applications inside and outside of the car, in 2016 and beyond.

Neonode showcased zForce AIR™ sensor used for touch and gesture control, zForce EDGE™ design for touch on center stack displays, and the award winning zForce DRIVE™ steering wheel.

Throughout the Frankfurt Motor Show, for nearly all car manufacturers, the consistent theme was optimization of HMI with “button less” driver interaction and improved Safety. Neonode’s technology supports the latest HMI developments with focus on intuitive User Interfaces, Improved safety with the concept of “hands on the wheel, eyes on the road”, infinity type of Industrial Design and consideration of applicability across whole car platforms. Neonode’s technology was incorporated into a number of cars for gesture control.

zForce DRIVE was the star of the show at the joint Autoliv/Neonode booth. During the first week of the show it was industry only, and this was an opportunity for key management from the automotive manufacturers to get hands on with the new technology. zForce DRIVE offers the OEM more flexibility in interior design and at the same time the ability to automate many functions that are controlled by buttons and levers today. This offers the OEM the opportunity to optimize the cars energy efficiency and at the same time enhance the driving experience with improved safety.

“With the world’s largest technology companies all focusing billions of dollars to enter the automotive segment and with major car manufacturers seeking to offer the most innovative new technologies, Neonode is in the optimum position to help all these companies with technology that is perfectly suited for automotive conditions and requirements. Solutions for keyless entry in combination with gesture controlled lock, unlock and window control was very well received from our customers,” said Thomas Eriksson, CEO at Neonode.


Sales contact:

Gunnar Frojdh, VP Automotive and Systems



Investors and Analysts contact:

Lars Lindqvist, CFO



David Brunton, VP Investor relations



About Neonode

Neonode Inc. (NASDAQ:NEON) develops and licenses the next generation of MultiSensing® touch technologies, allowing companies to differentiate themselves by making high performing touch and proximity sensing solutions at a competitive cost. Neonode is at the forefront of providing unparalleled user experiences that offer significant advantages for OEM’s. This includes state-of-the-art technology features such as low latency pen or brush sensing with high speed scanning, proximity-, pressure-, and depth sensing capabilities and object-size measuring on any surface.

Neonode’s patented MultiSensing touch technology is developed for a wide range of devices like wearable’s, notebooks, all-in-one computers, monitors,  mobile phones, tablets and e-readers, toys and gaming consoles, printers and office equipment and automotive systems. NEONODE, the NEONODE Logo, ZFORCE and MULTISENSING are trademarks of Neonode Inc. registered in the United States and other countries. ZFORCE CORE, ZFORCE PLUS and ZFORCE DRIVE are trademarks of Neonode Inc. All other trademarks are the property of their respective owners. For more information please visit 

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These include, but are not limited to, statements relating to expectations, future performance or future events, and product cost, performance, and functionality matters. These statements are based on current assumptions, expectations and information available to Neonode management and involve a number of known and unknown risks, uncertainties and other factors that may cause Neonode’s actual results, levels of activity, performance or achievements to be materially different from any expressed or implied by these forward-looking statements.

These risks, uncertainties, and factors are discussed under “Risk Factors” and elsewhere in Neonode’s public filings with the U.S. Securities and Exchange Commission from time to time, including Neonode’s Annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. You are advised to carefully consider these various risks, uncertainties and other factors. Although Neonode management believes that the forward-looking statements contained in this press release are reasonable, it can give no assurance that its expectations will be fulfilled. Forward-looking statements are made as of today’s date, and Neonode undertakes no duty to update or revise them.