Neonode > Newsroom > Neonode® Hires Semiconductor Industry Veteran as Global Head of Commercial Sales

Neonode® Hires Semiconductor Industry Veteran as Global Head of Commercial Sales

Published February 25, 2014 in Press release

SANTA CLARA, Calif. – February 24, 2014 – Neonode Inc., (NASDAQ: NEON), the optical touch technology company, today announced that it has hired Bengt Edlund as Vice President of Global Sales.

Mr. Edlund has over 30 years of semiconductor sales and marketing experience from his time at Hewlett-Packard (NYSE: HPQ) and National Semiconductor (NYSE: NSM). More recently, Mr. Edlund served as the Managing Director of National Semiconductor in Sweden for 20 years, managing global sales and support for large European accounts worldwide, across a wide array of technology sectors. Mr. Edlund also served as NSM’s Director of European Marketing for System Products and Business Development for Key Market Segments. Mr. Edlund’s end market coverage included mobile communication, consumer electronics, automotive, solar energy, battery management systems and LED lighting.

At Neonode, Mr. Edlund will spearhead the Commercial Sales Team into new sectors such as wearables, mobile computing, peripherals, printing, gaming and Windows/Chrome PC/notebooks/monitors by leveraging his global account knowledge and decades of electronics experience.

“We are excited to gain a sales team leader of Bengt’s caliber and reputation, who will steer Neonode’s growth efforts into new high volume sectors”, said Neonode CEO Thomas Eriksson.

Mr. Edlund ( and the Neonode team will be at Mobile World Congress (MWC) this week (through the 27th), which is being held at the Fira Gran Via in Barcelona (Spain). Neonode is located in Hall 7 Stand 7H18.

Investor Relations Neonode:
Daniel Gelbtuch
P: +1 917.509.9582

About Neonode
Neonode Inc. (NASDAQ:NEON) develops and licenses the next generation of Multisensing touch technologies, allowing companies to differentiate themselves by making high performing touch and proximity solutions at a competitive cost. Neonode is at the forefront of providing unparalleled user experiences that offer significant advantages for OEM’s. This includes state-of-the-art touch and proximity technology features such as low latency pen or brush sensing, remarkably high speed scanning, proximity-, pressure-, and depth sensing capabilities and object-size measuring.

Neonode’s patented Multisensing technology is developed to support IOT (Internet of Things) applications for a wide range of devices such as mobile phones, tablets and e-readers, toys and gaming consoles, printers, white goods, wearable goods and advanced automotive infotainment systems. Neonode, the Neonode logo, Multisensing, and zForce are trademarks of Neonode Inc. registered in the United States and other countries. Liquid Sensing, It Makes Sense and AlwaysON are trademarks of Neonode Inc. For more information please visit

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These include, but are not limited to, statements relating to expectations, future performance or future events, and product cost, performance, and functionality matters. These statements are based on current assumptions, expectations and information available to Neonode management and involve a number of known and unknown risks, uncertainties and other factors that may cause Neonode’s actual results, levels of activity, performance or achievements to be materially different from any expressed or implied by these forward-looking statements.

These risks, uncertainties, and factors are discussed under “Risk Factors” and elsewhere in Neonode’s public filings with the U.S. Securities and Exchange Commission from time to time, including Neonode’s annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. You are advised to carefully consider these various risks, uncertainties and other factors. Although Neonode management believes that the forward-looking statements contained in this press release are reasonable, it can give no assurance that its expectations will be fulfilled. Forward-looking statements are made as of today’s date, and Neonode undertakes no duty to update or revise them.

Neonode only releases news of new customer agreements and design wins that are considered to be potentially material. Although every reasonable effort is made to present current and accurate information, Neonode makes no guarantees of any kind. Even if the customer or partner always has the intention to actually launch a commercial product or product line in high volume, there is no guarantee that this will be the case. Besides the touch solution, a commercial product involves many other components and systems that effects the customer’s development process.