Neonode > Newsroom > Neonode Retains Investment Banking Firm GP Bullhound as Strategic Advisor

Neonode Retains Investment Banking Firm GP Bullhound as Strategic Advisor

Published October 14, 2010 in News

STOCKHOLM, Sweden, October 14, 2010 – Neonode, Inc. (NEON.OB), the leading provider of optical touch
screen solutions for hand-held and small to midsize devices, today announced that they retained the services of GP
Bullhound, the Technology Investment Bank, to assist the Company in evaluating current and future strategic and
financial opportunities.

Neonode is a leading provider of optical touch screen solutions for hand-held consumer and industrial devices.
Neonode offers touch solutions that are more cost effective than any other high performance touch solution in the
marketplace today. Neonode’s patented zForce incorporates the functionality and performance features of traditional
touch solutions like resistive and capacitive while supporting high resolution pen input, multi-finger touch, gestures
like zooming combined with superior display quality. zForce also reduces the power consumption for low power
devices creating long standby/operation time and is ideal for use with the new low power reflective LCD display
technology. zForce is currently being integrated into products such as mobile phones, mobile internet devices, e-
readers and tablet PC’s.

“Neonode is quickly gaining momentum in the expanding market for touch screen devices. We recently announced
that we signed technology license agreements with Sony Corporation, who has incorporated zForce in their series
of new Sony Readers, and other companies.” said Per Bystedt, Chairman of Neonode, Inc.”We are very pleased
with the expanding market acceptance that zForce is garnering and have determined that GP Bullhound is the best
advisor to assist us in planning our future growth path.” concluded Bystedt.

For more information:

David Brunton, CFO
651Byrdee Way
Lafayette, CA 94549
Tel: +1 925 768-0620
Email: david.brunton@neonode.com

About Neonode Inc
Neonode Inc. is a leading provider of optical touch screen solutions for hand-held devices. zForce™ is the name
of Neonode’s proprietary patented touch screen technology. Neonode Technology AB, a wholly owned subsidiary
of Neonode, Inc., has its base in Stockholm, Sweden. Neonode Inc is listed on the OTCBB under the symbol
NEON.OB.

About GP Bullhound

With offices in London and San Francisco, GP Bullhound is a leading investment banking firm providing advice on
mergers & acquisitions and institutional capital-raising to emerging growth companies in the Technology sector.
The firm was established in 1999, and has raised close to USD 1bn and completed over 100 M&A and Private
Placement transactions. Comprised of some of the most experienced technology advisory professionals, our long
track record and dedicated approach has helped us establish a leading global position. We have strong domain
expertise in the areas of Internet and Digital Media, Software and Services, CleanTech and Hardware, where we
focus on providing preeminent advisory services to some of the best entrepreneurs, management teams and investors
around the globe. www.gpbullhound.com

Forward-Looking Statements
This news release contains certain forward-looking statements that involve risks and uncertainties, including
statements regarding future products and technology developments. Such statements are only predictions and the
company’s actual results may differ materially from those anticipated in these forward-looking statements. Factors
that may cause such differences include, but are not limited to, the ability of Neonode to develop and sell new
products and technologies. These factors and others are more fully discussed in the documents the company files
from time to time with the Securities and Exchange Commission, particularly, the company’s most recent Form 10-
K and Form 10-Q. Neonode and the Neonode logo are registered trademarks of Neonode Inc.