Neonode > Newsroom > Neonode to launch its new ultra low power, alwaysON(TM), zForce® Optical Touch for reflective displays at Mobile World Congress

Neonode to launch its new ultra low power, alwaysON(TM), zForce® Optical Touch for reflective displays at Mobile World Congress

Published February 8, 2011 in Press release

STOCKHOLM, Sweden, February 8, 2011 – Neonode, Inc. (NEON.OB), the Swedish optical touchscreen
technology Company, today announced that it will attend the Mobile World Congress and will be demonstrating
its new low cost / high performance touch solution for reflective displays. zForce® alwaysONTM supports various
operating systems such as Android and includes advanced power management functions for ultra low power (always
on touch) mobile devices. Neonode is targeting the high volume mobile phone segment where the cost is the most
important feature. With Neoonde’s new touch, OEM’s can replace the feature phone keypad with a touch screen at
the same or at a lower cost; addressing the need for mass market touch enabled devices.

Neonode’s patented touch screen technology, zForce®, supports high resolution pen writing in combination with
finger navigation including gestures, multi-touch, sweeps and much more. Unlike resistive and capacitive touch
screens, zForce® touch screens have no overlay on top of the display window and provide a 100% clear viewing
experience which is free from reflection and parallax effects . Neonode’s touch solution for portable devices is many
times more cost effective than any other high performance touch solution in the market today. It is the only viable
touch screen solution that will operate on the new revolutionary reflective display panels that will offer a paper-like
reading experience in almost any ambient lighting condition while greatly reducing power consumption.

Neonode will be at booth 2E12 at the Mobile World Congress which will take place from February 14-17, 2011 in
Barcelona, Spain.

For more information, please visit neonode.com

About Neonode Inc
Neonode Inc is the leading provider of optical touch screen solutions for hand-held and small to midsize devices.
Neonode is offering software licenses and engineering design services that enable companies to make high
functionality touch screens at a low cost. zForce ® is the name of Neonode’s proprietary patented touch screen
technology. Neonode Inc is listed on the OTCBB under the symbol NEON.OB. Neonode is a trademark and
zForce® is a registered trademark of Neonode Inc. All other trademarks are the property of their respective owners.

Forward-Looking Statements
This news release contains certain forward-looking statements that involve risks and uncertainties, including
statements regarding future products and technology developments. Such statements are only predictions and the
company’s actual results may differ materially from those anticipated in these forward-looking statements. Factors
that may cause such differences include, but are not limited to, the ability of Neonode to develop and sell new
products and technologies. These factors and others are more fully discussed in the documents the company files
from time to time with the Securities and Exchange Commission, particularly, the company’s most recent Form 10-
K and Form 10-Q. Neonode and the Neonode logo are registered trademarks of Neonode Inc.

For more information please contact:

Thomas Eriksson, CEO
thomas.eriksson@neonode.com
Tel: +46 8 667 17 17
Mobile: +46 708 521 337