Neonode > Newsroom > Neonode Will Showcase zForce®DRIVE™ at the 66th Frankfurt Motor Show IAA – Sept. 15-27, 2015

Neonode Will Showcase zForce®DRIVE™ at the 66th Frankfurt Motor Show IAA – Sept. 15-27, 2015

Published August 27, 2015 in Press release

Stockholm, Sweden – August 27, 2015 Neonode Inc. (NASDAQ: NEON), the leading optical touch and proximity technology company for automotive Human Machine Interface (HMI) systems, will in cooperation with Autoliv Inc.(NYSE: ALV and SSE: ALIVsdb) the worldwide leader in automotive safety systems, showcase the innovative zForce® DRIVE™ MultiSensing® steering wheel at the 66th Frankfurt Motor Show IAA.

zForce DRIVE steering wheel is already in testing with a number of large automotive OEMs. The gesture and touch enabled steering wheel focuses on safety and usability in the soon to arrive new generation of cars. Using the same taps, and sweep gestures that Neonode invented for mobile devices, a driver can easily control advanced systems in the car in an easy and intuitive way, with the hands safely positioned on the steering wheel and the eyes focused on the road. Controls will always appear at the drivers fingertips, regardless of where the hands are positioned on the steering wheel. The innovative HMI limits the number of gestures, making the systems as easy to learn to operate as a regular computer mouse. The system enables the new generation of connected car to offer the driver an unsurpassed, customizable, driving experience – with minimal driver distraction.

The Frankfurt Motor Show IAA is a premier event on the automotive calendar. The world’s leading automotive car manufacturers will have the opportunity to “test drive” Neonode’s zForce DRIVE and experience firsthand this groundbreaking technology.

“The response from the automotive OEMs that have seen and tested the zForce DRIVE steering wheel has greatly surpassed the expectations of all involved. At the Frankfurt Motor Show IAA, we place our zForce DRIVE on the world stage and we believe that our unique technology will be a standout success”, said Thomas Eriksson, CEO at Neonode.


Frankfurt Motor Show IAA – Connected Car Pavilion – New Mobility World – IAA Hall 3.1 Booth B41 – Frankfurt Am Main, Germany

Primary Contacts: Neonode

Gunnar Frojdh: VP Automotive and Systems –

Simon Fellin: Business Development Manager –

Primary Contacts: Autoliv

Thomas Jönsson, Group Vice President Communications. Tel +46 (0)8 58 72 06 27

More info:

About Autoliv

Autoliv, Inc., the worldwide leader in automotive safety systems, develops and manufactures automotive safety systems for all major automotive manufacturers in the world. Together with its joint ventures, Autoliv has more than 80 facilities with more than 60,000 employees in 28 countries. In addition, the Company has ten technical centers in nine countries around the world, with 21 test tracks, more than any other automotive safety supplier. Sales in 2014 amounted to US $9.2 billion. The Company’s shares are listed on the New York Stock Exchange (NYSE: ALV) and its Swedish Depository Receipts on the OMX Nordic Exchange in Stockholm (ALIVsdb). For more information about Autoliv, please visit our company website at

About Neonode

Neonode Inc. (NASDAQ:NEON) develops and licenses the next generation of MultiSensing® touch technologies, allowing companies to differentiate themselves by making high performing touch and proximity sensing solutions at a competitive cost. Neonode is at the forefront of providing unparalleled user experiences that offer significant advantages for OEM’s. This includes state-of-the-art technology features such as low latency pen or brush sensing with high speed scanning, proximity-, pressure-, and depth sensing capabilities and object-size measuring on any surface.

Neonode’s patented MultiSensing touch technology is developed for a wide range of devices like wearable’s, notebooks, all-in-one computers, monitors,  mobile phones, tablets and e-readers, toys and gaming consoles, printers and office equipment and automotive systems. NEONODE, the NEONODE Logo, ZFORCE and MULTISENSING are trademarks of Neonode Inc. registered in the United States and other countries. ZFORCE CORE, ZFORCE PLUS and ZFORCE DRIVE are trademarks of Neonode Inc. All other trademarks are the property of their respective owners. For more information please visit

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These include, but are not limited to, statements relating to expectations, future performance or future events, and product cost, performance, and functionality matters. These statements are based on current assumptions, expectations and information available to Neonode management and involve a number of known and unknown risks, uncertainties and other factors that may cause Neonode’s actual results, levels of activity, performance or achievements to be materially different from any expressed or implied by these forward-looking statements.

These risks, uncertainties, and factors are discussed under “Risk Factors” and elsewhere in Neonode’s public filings with the U.S. Securities and Exchange Commission from time to time, including Neonode’s Annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. You are advised to carefully consider these various risks, uncertainties and other factors. Although Neonode management believes that the forward-looking statements contained in this press release are reasonable, it can give no assurance that its expectations will be fulfilled. Forward-looking statements are made as of today’s date, and Neonode undertakes no duty to update or revise them.