Neonode > Newsroom > Neonode´s Touch Screen Technology, zForce in New Sony Readers

Neonode´s Touch Screen Technology, zForce in New Sony Readers

Published September 1, 2010 in News

STOCKHOLM, Sweden, September 1, 2010 – Neonode Inc,(NEON.OB), the leading provider of optical touch
screen solutions for hand-held and small to midsize devices, today announced that Sony has launched its new
product line of Sony Readers, which uses Neonode´s optical touch screen technology that has been customized
for Sony. For more information: http://news.sel.sony.com/en/press_room/consumer/computer_peripheral/e_book/release/
58295.html. .

Neonode’s patented touch screen technology, zForceTM support high resolution pen writing in combination with
market leading finger navigation including gestures, multi-touch, sweeps and much more. zForceTM uses no overlay
(like resistive and capacitive touch screens) on top of the e-ink display thus creating a 100% clear window free from
reflexes and parallax effects and produces a true paper like experience.

“We are very pleased to announce the most recent successful deployment of our zForceTM touch screen solution.”
said Thomas Eriksson, CEO of Neonode Technologies AB. ” Our zForceTM touch screen with fast, accurate, low
power and high resolution pen support in combination with full finger support will greatly improve the user and
reader experience.”

Neonode offers touch solutions that are more cost effective than any other high performance touch solution in the
market today. zForceTM incorporates the functionality and performance features of traditional touch solutions like
resistive and capacitive. zForceTM supports high resolution pen input, multi-finger touch, gestures like zooming
combined with superior picture quality. zForceTM also reduces the power consumption for low power devices
creating long standby/operation time . zForceTM is currently being integrated into several products such as mobile
phones, mobile internet devices, e-books, digital picture frames and tablet PC’s.

Please visit our web site at neonode.com or contact

Thomas Eriksson, CEO of Neonode Technologies AB
thomas.eriksson@neonode.com
Tel: +46 8 667 17 17
Mobile: +46 708 521 337

David Brunton, CFO of Neonode, Inc.
david.brunton@neonode.com
Tel: +1 925 768-0620

About Neonode Technologies
Neonode Inc is the leading provider of optical touch screen solutions for hand-held and small to midsize devices.
Neonode is offering software licenses and engineering design services that enable companies to make high
functionality touch screens at a low cost. zForce is the name of Neonode’s proprietary patented touch screen
technology. Neonode Technologies AB, a wholly owned subsidiary of Neonode, Inc., has its base in Stockholm,
Sweden. Neonode Inc is listed on the OTCBB under the symbol NEON.OB.

Forward-Looking Statements
This news release contains certain forward-looking statements that involve risks and uncertainties, including
statements regarding future products and technology developments. Such statements are only predictions and the
company’s actual results may differ materially from those anticipated in these forward-looking statements. Factors
that may cause such differences include, but are not limited to, the ability of Neonode to develop and sell new
products and technologies. These factors and others are more fully discussed in the documents the company files
from time to time with the Securities and Exchange Commission, particularly, the company’s most recent Form 10-
K and Form 10-Q. Neonode and the Neonode logo are registered trademarks of Neonode Inc.