Neonode > Newsroom > zForce®, Neonode’s Touch Screen Technology, Gets Rave Reviews

zForce®, Neonode’s Touch Screen Technology, Gets Rave Reviews

Published September 6, 2011 in News

SANTA CLARA, Calif. – September 6, 2011 – Neonode, Inc. (NEON.OB), the leading optical touch screen technology company, announced several contract wins during the first half of 2011. Customers such as Barnes & Noble, Sony and Kobo use Neonode’s zForce® touch technology and they have all received a lot of great reviews for their latest touch enabled products.

“zForce® is now a natural choice for all OEM’s who are developing touch enabled products. The high level functionality with features like multi-touch and stylus support , the perfect picture quality and the low total cost, make zForce® a very compelling solution for any type of product”, says Thomas Eriksson, CEO Neonode Inc.

Here’s a sample of quotes from selected articles that have recently been published. A larger selection of articles and links can be found on our website,

“Thanks to Neonode’s zForce technology, eReader’s like Kobo’s new Touch Edition have finally gained touch screen functionality. Without affecting the contrast or legibility of their displays.”
– OhGizmo! Review, July 25, 2011, “Kobo eReader Touch Edition”

“Neonode’s patented zForce® touchscreen is unprecedented in the industry and gaining substantial traction with major industry players. The zForce® screen uses a proprietary infra-red array which enables precise identification of the touch point that features sweeps, high resolution pen writing and finger navigation.
While this may sound a bit like technology already on the market, nothing could be further from the truth. Neonode’s zForce® does not require the overlay on the display window that all other screens do. This provides a 100% clear viewing experience that is free of the reflection and parallax error that compromise viewing with other screens on the market today.”
–, August 10,2011, ”Junior Tech Company Adds LG Display JV to List of Licensing Partners”

”The responsive touch screen is intact, and the inclusion of Wi-Fi and that lower price tag finally gets Sony into the same pricing and features realm as the Kindle, Nook, and Kobo Touch”

”The touch screen on previous Sony Readers worked very well, and Sony is letting users choose between using their fingers or the included stylus to take notes and handle highlighting. Protective cases with or without reading lights will also be available”

“Sony was actually the first to license and include Neonode’s infrared touch-screen technology in last year’s PRS-350, PRS-650, and PRS-950 Readers. Since then, both Barnes & Noble and Kobo have incorporated the technology into their latest touch-screen e-readers. Because that technology uses infrared sensors to register touch gestures on screen, it’s allowed e-reader manufacturers to make touch-screen interfaces without adding an extra screen layer that reduces contrast”
– Cnet News, August 31, 2011, “Sony Reader Wi-Fi Puts Kindle in It’s sights”

“The Neonode’s zForce infrared touch technology can sense where your finger is touching. You don’t have to touch the screen at all, the sensors will allow your fingers to hover to get a response. The touch screen interface is a perfect match for e-reading. You can even tap on words in a book to get a definition from the dictionary.”
– International Business Times, May 25, 2011, “Nook: The simple eReader “

“As its name implies, the new e-reader has a touch screen and uses the same Neonode infrared technology that’s found in Sony’s touch-screen e-readers.”
“I got a chance to play around with a prototype for the new device (…) with a nice responsive touch screen.”
– Cnet News, May 23, 2011, “Kobo Unveils Wi-Fi Touch Edition e-Reader for $129.99”

About Neonode Inc
Neonode Inc is the leading provider of optical touch screen solutions for hand-held and small to midsize devices. Neonode is offering software licenses and engineering design services that enable companies to make high functionality touch screens at a low cost. zForce® is the name of Neonode’s proprietary patented touch screen technology. Neonode Inc is listed on the OTCBB under the symbol NEON.OB. Neonode is a trademark and zForce® is a registered trademark of Neonode Inc.

Forward-Looking Statements
This news release contains certain forward-looking statements that involve risks and uncertainties, including statements regarding future products and technology developments. Such statements are only predictions and the company’s actual results may differ materially from those anticipated in these forward-looking statements. Factors that may cause such differences include, but are not limited to, the ability of Neonode to develop and sell new products and technologies. These factors and others are more fully discussed in the documents the company files from time to time with the Securities and Exchange Commission, particularly, the company’s most recent Form 10-K and Form 10-Q. Neonode and the Neonode logo are registered trademarks of Neonode Inc.

For more information, please visit or contact

Thomas Eriksson, CEO
Tel: +46 8 667 17 17
Mobile: +46 708 521 337

David Brunton, CFO
Tel: +1 925 768-0620