Executive Management

Fredrik Nihlén

Interim Chief Executive Officer and Chief Financial Officer

Mr. Nihlén joined Neonode in August 2021 from IFS Sverige AB (“IFS”) where he held the position of Finance Director IFS Nordics since 2019. Prior to joining IFS, Mr. Nihlén held the position of Group Chief Financial Officer at Cinnober Financial Technology AB from 2018 to 2019. Before this Mr. Nihlén was with DIBS Payment Services, where he held the position of Head of Finance from 2016 to 2018 and Business Controller from 2013 to 2016.

Mr. Nihlén has a M.Sc. in Business Studies and Economics from Växjö University, Sweden.

Peter Friedrichsen

Vice President Marketing & Sales Automotive

Prior to joining Neonode in 2024, Mr. Friedrichsen served as CEO at Dirac Research AB between 2021 and 2023. Before this Mr. Friedrichsen worked in or with several technology based companies and ventures in their commercial scale-up. Between 2006 and 2019 Mr. Friedrichsen served as the CEO of Bergenstråhle Group AB, a boutique intellectual property law firm working as strategic advisors to technology based companies.

Mr. Friedrichsen has a M.Sc. degree in Industrial Engineering and Management from the Chalmers University of Technology in Gothenburg, Sweden.

Johan Swartz

Vice President Marketing & Sales

Prior to joining Neonode in 2020, Mr. Swartz served as Director and Head of Sales for Japan and South Asia at Fingerprint Cards AB between 2017 and 2020. Before this Johan held several sales management positions at Ericsson AB, most recently as Head of Sales and Business Management, North East Asia for Business Unit Support Solutions between 2011 and 2016.

Mr. Swartz has double B.Sc. degrees in Business Administration and East Asian Studies from the University of Stockholm, Sweden.

Helena Börjesson

Vice President People & Culture

Mrs. Börjesson joined Neonode in August 2022, she has over 20 years’ experience working in various human resource roles for engineering and IT companies, such as Vattenfall, SNC Lavalin, Atkins and most recently Assa Abloy.

Kent Pålsson

Vice President Engineering

Mr Pålsson joined Neonode in 2023 as Engineering Manager for the zForce platform and since 2024 has been responsible for the complete Engineering team. Mr Pålsson has 20+ years experience in the automotive industry and has held many senior management positions within engineering, product management and business development. Most recently as VP OEM products at Stoneridge Electronics.