5 Ways To Kickstart Your Contactless Touch Journey
Today’s tech is designed to deliver engaging customer experiences without the human touch. But how to implement contactless touch solutions and what do they mean for your business? Karl-Johan Svennenfors, Director Software Development, shares winning strategies for turning theory into practice.
Touchscreens are everywhere. Easy and intuitive to use, they provide a familiar interface that speeds transaction times at car parks, airports, restaurants, vending machines, elevators, doctors’ waiting rooms, ATMs, supermarket self-service checkouts, and many other public spaces. However, the downside is touchscreens are the perfect breeding ground for germs and while COVID-19 has raised awareness of hygiene, it has also created heightened levels of anxiety. For customers today, feeling safe is just as important as being safe.
5 ways to kickstart your Contactless Touch journey
When the focus is on maximizing stretched resources while growing the business, what practical steps can organizations take to kickstart their contactless touch journey? Here are a few ideas for getting started:
1. Build a compelling business case
The ability for customers to interact with their favourite brands while minimizing physical contact sends out a clear message that says: ‘come here, it’s safe, you don’t have to touch anything’. Moreover, with fraud an ever-present concern, the increased privacy of in-air projected images makes the latest holographic solutions ideal for entering personal information. This includes entering credit card pin codes at ATMs and checkout counters as well as security codes for alarms and entry systems. All kinds of organizations can rely on contactless touch technology to create a physically comfortable and emotionally healthy environment that boosts customer confidence - and revenues.
What is more, contactless touch solutions are quick to install and cost-effective. They can be retro-fitted to provide instant touchless functionality without the expense of having to rip out and replace any existing IT infrastructure. Alternatively, a touchless experience can be a key design feature when developing new customer interactions.
2. Right-size your implementation
With the business case approved, the next step is to outline the exact scope of the project such as the number and sizes of screens to convert, and the type touchless interaction required – parallel plane, hologram or a mix of both.
3. Follow the leaders
Be inspired by real-life success stories like MAD Elevator in Canada. They are leading the way in helping people to adapt to the new normal by alleviating the anxiety experienced by many visitors when interacting with lift buttons. Using touchless technology, passengers simply hover their finger over the button to select their destination. Meanwhile, accidental pushing from objects like backpacks and pushchairs are avoided because the sensors only respond to fingers, pens and similarly shaped objects.
4. Reach for the skies
Make the most of in-air holograms to create highly engaging customer experiences without the human touch. Offering really cool stuff that customers love is an excellent way to entice people back into your restaurant or guests back into your hotel.
5. Choose the right vendor
Preferably one with a proven track record in delivering a broad range of optical sensing solutions for contactless touch across multiple markets. They have the knowledge and expertise to cultivate a carefully tailored touchless environment while guaranteeing Business As Usual (BAU) during the critical implementation phase. Don’t fall into the trap of being locked into monthly fees or expensive maintenance contracts. Most contactless touch solutions are sold off-the-shelf at a one-off purchase price. Whichever solution you choose, make sure it offers high levels of integration. The best vendors provide flexible Application Programming Interfaces (APIs) for instant plug in and play.
For more ideas and inspiration, read Neonode’s white paper “The Future of Human Machine Interaction – Delighting your customers”